Hotel Budapest barbershop
20th Century Fox Films
THE CHALLENGE
The hipsters were an urban tribe that loved two things above all: beards and Wes Anderson’s movies. However, in the movie «The Grand Budapest Hotel» what you could see on the screen were mustaches. Big and elegant gentleman’s mustaches. What would hipster fellows think about this?
THE OUTCOME
We opened a barbershop in Malasaña, the hipster neighborhood of Madrid, for the «The Grand Budapest Hotel» premiere. We wanted to challenge hipsters to change their beards for a cool mustache like the ones seen in their favorite director’s movie. Would Wes Anderson get hipsters to start loving mustaches?
EXPERTISE
Art direction
Conceptualization
Strategy
YEAR
2014
COMPANY
Contrapunto BBDO
THE CHALLENGE
The hipsters were an urban tribe that loved two things above all: beards and Wes Anderson’s movies. However, in the movie «The Grand Budapest Hotel» what you could see on the screen were mustaches. Big and elegant gentleman’s mustaches. What would hipster fellows think about this?
THE OUTCOME
We opened a barbershop in Malasaña, the hipster neighborhood of Madrid, for the «The Grand Budapest Hotel» premiere. We wanted to challenge hipsters to change their beards for a cool mustache like the ones seen in their favorite director’s movie. Would Wes Anderson get hipsters to start loving mustaches?
‘La barbería del Hotel Budapest’ case study.
«La barbería del hotel Budapest» teaser spot.
RESULTS IN THIS 3 DAY EVENT
