Hi there! I am a multidisciplinary designer specialized in research and service design.

My diverse background has allowed me to have a creative and strategic way of problem-solving, great visual and communication skills, and a particular fascination with human behavior understanding.

I worked for eleven years as an art director in the best advertising agencies in Spain (DDB, Contrapunto BBDO, TBWA, Leo Burnett…). During that time I was involved in the creation of amazing projects for international brands such as Mercedes-Benz, BBVA, Loterías, FOX Films, CEPSA, Movistar, Volkswagen, etc. I am really proud to have won multiple international awards that recognize my creative work of those years. Before my advertising career, I also worked for three years as a journalist.

Now, I am focused on designing meaningful experiences through human-centered design. I help organizations to understand what is going on «out there». Knowing how real people think, their expectations, behaviors and needs to improve their business objectives and capabilities.