Avisapp

RACE

We designed an app for road trips that automatically notify whoever you want that you have arrived safely at your destination

EXPERTISE

Art direction

Idea

UX/UI

YEAR

2016

COMPANY

Contrapunto BBDO

BACKGROUND

Millions of people travel by car to celebrate the holiday with their loved ones during Christmas time. This is the time of year when it is more important than ever to arrive and return safely to your destination.

While there are many apps and gadgets designed with driver safety in mind, we realized that there were none focused on calming drivers’ loved ones while on the road. At that point, RACE’s challenge was clear: to offer safety and peace of mind to both those traveling and those waiting for that person to arrive safely at their destination.

Challenge

When you take a long trip by car, it’s typical for your loved ones to say to you: «let me know when you’ve arrived». Even so, sometimes the promise to write or call at arrival is not realized due to fatigue, absent-mindedness or other reasons.

Outcome

We focused on this insight to create Avisapp, the first app that automatically sends the most important message in the world when you take a trip: «I’ve arrived safely». What’s more, the user doesn’t even have to touch their smartphone, reducing the risk of an accident due to distracted driving. Also they can schedule regular trips, choose when and whom to notify and even personalize the sent message.